Genuine Frame.

The essence of elegance

What sorts of settings?

Giulia loves the Mediterranean light and pared-back landscapes of Lipari for resort editorials; the urban/architectural aesthetic of Milan for more graphic campaigns; and cloisters, libraries, and historic interiors in Parma for an intimate, studied mood.

What sorts of clothes/brands do you prefer to shoot for or wear?

Clean, timeless lines and a neutral palette with warm accents; linen and cotton on the island, wool and silk in the city. She mixes soft tailoring and minimal staples with artisanal pieces.

Go-to brands: for day-to-day and on set she gravitates to Prada, Max Mara, Bottega Veneta, Dolce & Gabbana; contemporary minimalism from The Row, Toteme, Celine; Mediterranean vibe from Jacquemus; refined basics from COS/ARKET. Accessories stay essential—loafers or slingbacks; when needed, a clean sneaker.

Dream campaigns: a women’s fragrance—perfume as the “invisible accessory” that tells your story—alongside essential skincare and projects that celebrate Italian craftsmanship and sustainability. As a child she was captivated by the iconic aura of classics like Chanel N°5, which she’d now reinterpret with a more minimal, contemporary language.